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imm cologne iPhone App
Experience imm cologne via your Smartphone app
A trade fair is one thing above all: a communication platform. The international furnishing show imm cologne is now expanding this platform with an application for the Apple iPhone which will provide the users with news about the innovations of the furnishings industry and the interior design business even when they are far away from their home or office PCs.
The new app also offers the trade fair's fans a convenient way of finding out about what’s happening in the imm cologne community. The multifunctional app is designed for the iPhone, the iPad and the iPod Touch from Apple, and is provided to users free of charge. With this app, imm cologne is expanding its Web 2.0 family by adding an important component. For Koelnmesse, mobile communication is the logical next step on imm cologne's path to becoming the most modern furnishing show in Europe. Once the imm cologne app is well-established, it can be continually extended with additional service modules. Find out more about the imm cologne iPhone App as a pdf-file.
Live streaming on the Internet of the press conference on the "Das Haus – Interiors on Stage" project with Nipa Doshi and Jonathan Levien on 22 September 2011 in London
The international furnishing trade fair imm cologne is putting on another major design event starting in 2012: "Das Haus - Interiors on Stage". The project focuses on designing an artificial living situation within the trade fair – a public, yet very personal living space, designed by internationally renowned top designers.
imm cologne will be streaming the press conference and introduction of the new project "
Das Haus – Interiors on Stage
" with Nipa Doshi and Jonathan Levien on the Internet live from London on Thursday, 22 September 2011, starting at 11:00 a.m. (London Time/GMT +1 hour) or 12:00 p.m. German time.
The live stream can be accessed here free of charge and will also be available to access at any time following the original live broadcast.
imm cologne on a press tour around the world
Things kicked off in Amsterdam in mid-September 2011 with a presentation of the trade fair's entire range of offerings. Business division director Frank Haubold, art director Dick Spierenburg as well as press spokesman Markus Majerus provided all the facts about imm cologne 2012 to around 50 media representatives.
A week later the focus shifted to a true premiere in London. The designer duo Doshi and Levien presented the new design format "Das Haus – Interior on Stage" to journalists who had travelled to London from around world.
Press meetings and round table discussions with important media representatives from throughout Europe as well as the United States, Japan, China, Russia and India followed the two press conferences.
These communication measures aim to make January's upcoming trade fair the focus of the industry's most important press coverage and thus generate greater visitor response.
