Das Haus - Interiors on stage
“With ‘Das Haus – Interiors on Stage’, the imm cologne is resuming the tradition of the Ideal Houses, although without adopting their rather abstract dimension,” explains Dick Spierenburg, under whose leadership Koelnmesse’s internal creative team is developing and implementing the project. Instead, the imm cologne is very deliberately seeking to connect with real conditions, thus building a bridge between the industry’s furnishing products and the progressive creative drive of the international design elite.
The project focuses on the design of an artificial living situation within the trade fair – public and yet very personal living space designed by Nipa Doshi and Jonathan Levien.
The London-based design team will be kicking off the new format in January 2012.
“Das Haus – Interiors on Stage” will show a structure created entirely in accordance with the guest designer’s ideas – architectural elements, interior and outdoor space – as well as arrangements of furniture and furnishing elements for an individually configured interior design. In the middle of the Pure Village hall, the trade fair will erect an approx. 180 m² platform to serve as an open stage for the project. “Das Haus – Interiors on Stage” is thus both a designer portrait and a visionary blueprint, an example of how it is possible to create a world of one’s own that becomes an expression of one’s own personality.
The guiding principles of Doshi Levien
“Why for instance shouldn’t you be able to watch someone having a shower in the spa while you’re sitting in the salon? For us, wellness is a means to physical wellbeing, which means it has to do with bathing and the kitchen as well, and that’s why there’s a direct link between these spaces and a shared cabinet.”
“What we’ve got in mind is more like a market kitchen, a sort of naked space that’s full of equipment and food, an explosion of activity. And the kitchen is linked to the workshop, which isn’t necessarily just a place for making things, it’s also a place where the kids can play and the family can get together to do activities.”
“In every part of the house, we're bringing together and connecting the different areas of the home and redefining what they could be and how they could be used.”
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