Pure - The high-end area
International high-end design from top manufactures and interior design visions by star designers will be presented at the area Pure in hall 11.
With regard to innovations, most exhibitors are stressing a combination of maximum flexibility and materials of the highest quality - be it for the world premiere of a new shelf combination or a dining table made of a very special wood. Exclusivity and the greatest possible individuality are the order of the day.
Many product designers are also focussing on the integration of modern technology into their furniture. In this segment, manufacturers inevitably have to take account of the iPod, the iPhone, and flat-panel displays. At imm cologne 2012, visitors will be able to enjoy a first-class environment and witness a spectacular profusion of design sure to have a lasting effect on them.
Hall 11 with its top international brands has always been a magnet for lovers of high-end design who want to know the premium manufacturers and star designers picture the the interiors of the future. The exclusive collections present a multifaceted spectrum of luxurious ambiences, innovative designs and pioneering interior concepts.
As sustainability continues to be a key theme, smart greenline interiors are in great demand.
Furniture featuring a vintage style and warm colours and materials is also popular, as are designs that echo modern architecture with clear lines and sophisticated nested structures – a development that is particularly evident in the latest shelving and wall unit systems.
The greatest possible customisability and maximum adaptation to customers’ needs and wants are also playing an increasingly important role.
